I really enjoy the art of storytelling. Video on the web is a great medium to tell a story. As a hands-on commercial filmmaker, I perform all aspects of the project including scripting, principle photography, post production editing, graphics and sound. Here are a few examples of videos I've created. Enjoy!
I love being creative. For me, creativity is deeper than a career. Creative expression is an integral part of a person - forming one's approach to each experience, project or challenge. I view creative skills the way a painter sees paints on a palette. Like paints, skills can be blended one with another to accomplish the vision. I invite you to explore the paints I've added to my creative palette.
I've learned to analyze a product or program in order to best communicate it's application to the right audience. I use this understanding to develop new products and programs that are sold or licensed.
I've owned and managed my creative marketing firm for over 10 years. I've been blessed to have worked with clients big and small in a variety of industries.
Here are several key projects
I've accomplished -
Over the years, I've worked on several student housing projects for clients. The goal is the same with each new project: get occupancy to 110% and maintain. As each campus is unique, the presents a fresh challenge with each project. APEX brought me on to oversee their complete marketing effort for 3 housing campuses valued at over $47 million. My role was comprehensive and required me to gain a deep understanding of 3 distinct college campuses - Penn State York, Kutztown University and Penn State Mont Alto. I hired and trained the marketing teams, developed the marketing strategy and executed the plan designed to acquire leases. The program was successful and the company sold their assets with increased value.
Back in 2003, the Evans Company was looking to break into the just forming single serve beverage industry. Very few had heard of Green Mountain, Keurig or K-Cups. I was approached to conceptualize and execute a single serve beverage brand that would serve both residential and commercial markets. We launched Coffeewiz.com in 2004 and quickly grew to become the top online retailer for single serve coffee & tea. Green Mountain Coffee took cues from our design and eventaully launched their flagship site. Since then, I've performed as marketing manager while creating all of the new designs, themes, mailings and graphics for sitewide campaigns growing the site into multi-million dollar sales each year.
In 2008, I registered the domain name for plasticpennies.com after learning that each year, 75 million pounds of plastic waste was thrown away in the form of plastic gift cards. I launched Plastic Pennies as a solution to the growing waste problem. Our approach was straightforward - collect the cards in the stores and keep them out of landfills. To accomplish this, we created a collection pipeline and a process of turning card waste into park benches. Responding to an invitation to be a speaker at the annual Pennsylvania Food Merchants Assocation banquet, I announced the program to over 100 retailers in attendance. Soon after, we placed bins in 27 stores in Northeast PA, made a partnership with the University of Scranton for pickup and began developing a national program with the Home Depot.
In 2012, we partnered with the Illinois school system and their students to collect over 16,000 gift cards. Later that year, I was invited to speak at the annual Professional Recyclers of Pennsylvania conference, hosted by the PA DEP, to inspire others to create grassroots solutions to large scale issues. Our family was featured by Central Penn Parent Magazine (Jan 2012) for including our children in the effort.
I'd love to talk about your goals, company, project, product, open position or dream. Call me at (484)340-3448 or email brad at drawingboardad dot com
This site and it's contents created by Brad Thorne. are licensed under a Creative Commons License.
